Google Analytics – Turn Data into Decisions

Gain deep insights into your traffic and user behavior with integrated Google Analytics.
Make data-driven decisions that optimize performance and create a better digital experience for your supporters.

Google analytics integration

With our built-in Google Analytics integration, you get full visibility into how fans interact with your platform.

Track traffic, engagement, and conversions — and use that data to improve everything from content strategy to ticket sales and sponsor performance.

By combining fan insights with your platform’s statistics and engagement tools, you can make smarter marketing decisions that strengthen your digital presence and overall results.

Complete analytics access

Track page views, session times, user journeys, and conversions — directly through your Sportality dashboard.

Data-driven optimization

Understand what content, pages, and campaigns drive the most engagement, and use those insights to refine your strategy.

Fan behavior insights

Analyze where your visitors come from, what they interact with, and how they move through your platform.

Integrated tracking

Easily connect your Google Analytics account — no coding required. Get instant reporting with automatic data flow.

It gives you

A clear overview of your platform’s performance

Insights that guide marketing and content strategy

Measurable results for sponsors and stakeholders

Smarter, more informed decision-making

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Used by some of the largest leagues in the Nordics

SHL

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Elitettan

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SBL

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SEH

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SDHL

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HA

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EHL

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SHL / Elitettan / SBL / SEH / SDHL / HA / EHL /