Linköping x SHL Impact Tour

The SHL Impact Tour made its latest stop in Linköping, bringing together fans, players, partners, and local communities for three days of hockey, conversations, and shared passion. As the tour continues its journey through all 14 SHL club cities, each location becomes a stage for meaningful meetings and the stories that shape Swedish hockey. Sportality was on site to capture these moments both on and off the ice and to bring the experience to life through digital storytelling.

During the stop in Linköping, we were responsible for producing content for SHL’s digital channels.
Our team followed the tour behind the scenes meeting fans, speaking with players, and documenting the many moments that showcase the heart of Swedish hockey.

Being present in these environments is an essential part of our work. It lets us experience the sport up close and discover the stories that aren’t visible from a distance. The energy in the arena, the conversations in the corridors, the interactions between fans and clubs all of it shapes the content we create.

A Partnership Built on Passion

Sportality was born from the passion for sport, and for more than 20 years we have had the privilege of growing alongside SHL.
Our long-standing partnership has allowed us to contribute to hockey’s digital development through solutions that help clubs and leagues engage their audiences, strengthen their brands, and share their stories in meaningful ways.

This shared journey is something we are truly proud of.

The Power of Digital Content

Creating content on site makes one thing clear, that strong digital storytelling has a real impact.
Great content is built on more than good design and well-chosen words. It is about capturing emotion, providing context, and highlighting the stories that shape the sport and connect people to it.

These moments create passion, strengthen loyalty, and bring the sport closer to its audience.

Looking Ahead

We would like to thank SHL for the trust and for an inspiring week in Linköping.
We look forward to continuing our work together and shaping the digital future of the sport, one story at a time.