Our client SHL achieved the highest score

SHL hits 100 in Orvesto’s Passion Index again and we’re proud to be part of it. A proof of what we all know: hockey engages like few other sports.

The Passion Index measures the emotional connection between fans and sports leagues across five key categories:

• Following in traditional media

• Following on social media

• Interest in attending live games

• Attended a live game in the past 12 months

• Talking about the sport with others

Reaching 100 out of 100 across these categories is a clear testament to SHL’s strong community, loyal fan base, and the sport’s unique ability to create emotion.

At Sportality, we’re proud to be part of that journey – by shaping the digital experience behind the numbers.

We help SHL and its clubs with statistics, design, and creative production that bring the sport to life – both on and off the ice.

With our tools, leagues and clubs can turn live data into stories, create engaging content, and bring fans even closer to the game.

Because behind every result, game, and highlight, there’s something greater – the passion for hockey. 💜

Together, we continue to develop the sport – digitally, visually, and emotionally.