The Sportality Blog
Articles, insights and opinions on the latest trends in the sports industry
You just can’t put a price on your favourite sporting memory… or can you?
Non-fungible tokens, or NFTs, is the new buzzword in sport and culture. But what is an NFT, how does it work and what impact could it have on the industry? In this week’s article, we dig deeper into the potential winners of the NFT revolution and what it could mean for sport👇🏻👀
How Spotify just changed everything
Last week, Spotify announced an unexpected move into the world of hardware. Join our very own Head of Product, Martin Nihlén, as he dives into what we can learn from this example about being innovative and thinking different when it comes to product development.
Taking control of your content narrative: why you just can’t put a price on communication
In 2021, you can’t put a price on high-quality, consistent content. But with so much content out there in the world everyday, ready for visitors to consume, how do you stand out from the crowd and take control of your own content narrative? Read on to find out…
Could empty stands mean more victories for away teams during COVID-19?
What if we were to tell you that economics could determine whether your team wins or loses at their next home game appearance? Read on to find out how…
The Commercial Swoop - Beneficial or Challenging for Leagues?
There’s an emerging trend in some sports markets for brands to come in and takeover ownership for a league and its property. But what is the impact of this type of investment, and is it helpful or challenging to the league and its identity? These questions are considered in this week’s opinion piece!
Why you can’t afford to underestimate fan engagement
Capturing the attention of your fans and keeping it is the single most important activity for any sports club or league. Here’s why.
3 easy steps to a killer digital strategy every time
Putting a strategy behind your digital presence could be the key to breaking into new verticles or reaching new fans. But its easier said than done. In this week’s blog, we share some simple tips to get you started.
