The Sportality Blog
Articles, insights and opinions on the latest trends in the sports industry
You just can’t put a price on your favourite sporting memory… or can you?
Non-fungible tokens, or NFTs, is the new buzzword in sport and culture. But what is an NFT, how does it work and what impact could it have on the industry? In this week’s article, we dig deeper into the potential winners of the NFT revolution and what it could mean for sport👇🏻👀
The Commercial Swoop - Beneficial or Challenging for Leagues?
There’s an emerging trend in some sports markets for brands to come in and takeover ownership for a league and its property. But what is the impact of this type of investment, and is it helpful or challenging to the league and its identity? These questions are considered in this week’s opinion piece!
Why you can’t afford to underestimate fan engagement
Capturing the attention of your fans and keeping it is the single most important activity for any sports club or league. Here’s why.
Spectating with a difference: 5 trends to watch out for in 2021
One thing’s for certain. The global pandemic has changed sport forever. In this post, we take a look at some of the opportunities this presents in the year ahead.
