The Sportality Blog
Articles, insights and opinions on the latest trends in the sports industry
The Commercial Swoop - Beneficial or Challenging for Leagues?
There’s an emerging trend in some sports markets for brands to come in and takeover ownership for a league and its property. But what is the impact of this type of investment, and is it helpful or challenging to the league and its identity? These questions are considered in this week’s opinion piece!
Why you can’t afford to underestimate fan engagement
Capturing the attention of your fans and keeping it is the single most important activity for any sports club or league. Here’s why.